If you are a blogger and trying to keep your website / blog in top shape when it comes to exposure and getting most organic web traffic, you maybe ask your self if social media marketing is more important then good optimization of your article or whole blog.
To be honest, both are important, but both of them working different to get same results at the end, which is visits to your posts or website.
Both of them can be time consuming, but without taking care of one or both, your article could stay on your blog without single visitor, so it would result in waste of your invested time to write article at all.
Importance of social media marketing
Most of us would like to see someone interested to read new article we posted as soon as possible. Possibly get some comments and further shares on social networks, so we could know that topic of the article is interesting to people and that we didn’t miss or waste out time to write or record video. Yeah, as soon we get some visitors, comments and shares, it means people is interested in your work, so it comes like little reward for your efforts. Some of us even used to jump or smile while thinking “Oh YES i nailed it” 🙂
Social media marketing is shortcut to get this smile on your face and receive this kind of reward because as soon you share your new article on social networks with your friends, fans or followers, you can get some visitors who could possibly interact with your article. Even if they don’t agree with you in their comments, it could be a good sign, because you would know which way to go further, what to do next or how to fix something if you made wrong decision within your article. All traffic is valuable!
So in conclusion, social media marketing is important to get some traffic as soon you share your link on social networks, but you have re-share it again and again after, to get noticed by more people and social media marketing i guess providing you traffic for only short time after publishing your post because people next minute see different thing, different links to another website and going elsewhere to see and read something else. You probably know that there is many links published on your social network wall every second or minute, so you know how it goes.
But for receiving much more traffic ever after, you need good SEO and Google is your best friend for it 😉
Importance of SEO
Depending on many different things, search engine spiders will discover your article and list it in their search listings / results, but not maybe just minute or day after publishing your article. That’s why you need to work on your optimizing your articles, images or videos all the time, in order to rank higher on search pages, get noticed by search engine spiders sooner and at the end receive lot more visitors from search engines ever after. Authority of your website is yet another thing which plays role in this matter, so constant link building to your website is yet another thing should be on your “to do list”, either to get quality backlinks to your website or just article.
To optimize your articles, images or whole website and be in trend all the time you can read me previous posts:
But yet another interesting article about understanding how SEO working and how to get best results after your SEO efforts is written by Jordan Delozier, not long ago and i would suggest reading it to make sure you doing your SEO right way, so just read: How It Works: Google Search Results.
Both, SEO and social media marketing, are important if you looking to keep your blog and article as live as possible for as long it is possible and receive constantly good traffic and interactions by your visitors. Both tactics have to be used and you can work on them constantly or occasionally, not necessary to do it only one time. SEO of article can be improved even many times after publishing it, and social media marketing also can be done numerous time after publishing, just don’t overdo it to make your social followers you spamming them.
Also don’t forget that social media marketing also helping you to boost your SEO score! It may be explained in future articles.